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According to the "Economic Observer" reported on July 19, Lifan will clone the Honda model and enter the automobile manufacturing industry, and the first car will go offline at the end of this year. It is true that taking Honda as a blueprint and realizing the transformation from a purely motorcycle company to a diversified automobile-based company is indeed a worthwhile choice for Lifan, but I don't know if Lifan is aware of the suspense of walking along Honda's path. . Suspense one: whether the brand of two-wheeled motorcycles can drive the transformation of four-wheeled vehicle Honda from a purely motorcycle company to a diversified one based on automobiles. One of the key factors for success is the impact of the Honda brand cultivated by motorcycles. Power, attraction and loyalty. Honda started production of motorcycles in 1949 and launched “Spaka†in the market in 1958 that swept the world. As long as talking about motorcycles, Honda would immediately associate it with Honda, and Honda’s brand will be able to identify and infiltrate and cultivate a large number of loyal brands. When a Honda motorcycle user purchases a car, many people want to be able to drive Honda brand cars, and potential buyers and markets have already formed. At present, how attractive is the Lifan brand? How many loyal advocates? It's still a question. In recent years, Lifan's brand diversification strategy can not be said to be very successful. One cannot help but worry about the appeal of Lifan brand and the chance to expand. It is worth noting that the diversification strategy of the Lifan brand involves various fields such as home appliances, liquor, media, culture, and capital operation. The idea of ​​entering the automobile production only emerged at the end of last year. And Honda's brand development, first of all from the motorcycle directly to the car, followed by aviation, robotics, ship-borne engines and so on. In contrast, Lifan is so close to seeking a long way to return, whether it lacks sufficient self-confidence to directly enter the car production? Suspense II: where the financial support Although Honda entered the car production as if suspense, but the first few models are disastrous. Honda’s earliest passenger cars were the S600 and S800 two-seater convertible sports cars, but the sales were not ideal and even the development investment was not recovered. Later T360 trucks also failed to succeed. This kind of failure not only gave the motorcycle department a lot of thoughts about the money-burning auto sector, but also made the auto sector go back to the battle. Honda’s initial hardship in automobile production poses a problem for Lifan. In the event of a bad time, the first vehicle will fail and the profit will be paid for. Reliance on the meager motorbike sector is clearly beyond its reach. How does the other party's empiricism depend on the capital partner? Suspense III: Market Positioning How Honda's S600 and S800 lost due to surpassing the initial stage of the private car era. Fortunately, the N360 minicar achieved high performance at a low price and imitated the appearance of the BMW Mini. People's warm pursuit and great success. The N360 is an FF model that uses Honda's own two-cylinder air-cooled OHC engine. N360 won because of its positioning in the young people's market, Honda has since locked in the market for young people. Lifan's first model has been identified as an economic model of 1.6L. This is a fierce battle area. Do you not know where Lifan's subdivision market is located? Judging from its adoption of the BMW Mini 1.6L sports car engine, it may be the choice of the Honda model to dominate the young people market with mobility and control. The N360 imitates the mini design. The first model of Lifan also uses a mini engine. I hope the mini can bring the same luck and success to Lifan. Suspense IV: Mastery of key technologies How Honda could successfully launch the N360 after the first few models failed, mainly relying on the continuous launch of key technologies and models such as the engines that are produced by motorcycle production. I do not know how to grasp the key technologies and vehicle models Lifan now? Are you not ready to start again? Lifan wants to imitate Honda, and also doubles as the king of motorcycles and automobile exports. Honda has exported Civic to the US market and has achieved great success. It has laid the foundation for the “auto export king†and mainly relied on the CVCC engine that was the first to pass the 1975 exhaust limit. Therefore, the mastery of key technologies will be very important for Lifan to achieve its goals.