Production Line With Clapboard ChangZhou FENGJU Machinery Equipment CO., LTD , https://www.fengjumachinery.com
In recent years, LED lighting companies have frequently put them into the market, and behind the seemingly beautiful scenery, they are brewing a new round of industry reshuffle.
At present, LED lighting companies active in the market, despite the certain production capacity and brand awareness in the traditional lighting era, but in the face of fierce competition in the LED lighting market, the advantages of such enterprises are not obvious. First of all, most LED lighting brands belong to small and medium-sized enterprises, their ability to resist risks is not strong, and the strength of enterprises is not strong. Secondly, the profits of traditional lighting products are declining, and the response speed of LEDs to enterprises is relatively slow. Third, except for a few Home lighting giants can compete in an invincible position, and other LED lighting companies are facing the fundamental problem of survival.
There are many factors affecting the survival of enterprises. From the macro level, in January 2013, the “Notice of the State Council on Printing and Distributing the National Independent Innovation Capacity Building Plan of the Twelfth Five-Year Plan†will focus on energy-saving and environmentally-friendly light power supply as one of the key points of manufacturing innovation capacity building. Semiconductor lighting is one of the key points in the innovation capacity building of strategic emerging industries. In February 2014, the Ministry of Science and Technology and the Ministry of Industry and Information Technology issued the “Notice on Printing and Distributing the Special Action Plan for Energy Conservation and Emission Reduction Technology for 2014-2015†to encourage major energy-saving and emission reduction technologies with clear industrialization prospects such as semiconductor lighting, and further deepen the implementation of the Ten Cities. Industrial demonstration projects such as Wanhao Semiconductor Lighting Application Engineering. The exit roadmap of incandescent lamps introduced by various countries and the many encouragement policies introduced by the Chinese government are all favorable conditions for the development of LED lighting.
From the analysis of industrial characteristics, LED is a relatively long industry chain. From the upstream crystal, semiconductor to packaging of the LED industry, one of the key parameters is the production scale. It can be said that the size of the production scale directly determines the cost and competitiveness of the enterprise, and the industrial characteristics determine the demand for the scale and capital of the enterprise. As the integration speed accelerates, the concentration of the LED industry will gradually increase.
From the analysis of business models, most LED companies have similar business strategies and positioning, which is a shortcoming for LED companies. In order to survive in the era of LED lighting, innovation is the key. In order to expand the space for survival, LED lighting companies are thinking about how to break the business model of the original lighting industry. Just like the millet model, the development of LED technology will change the industry's competitive model, and with the new consumption model and channel model of the mobile Internet, it will bring a subversive pattern to the lighting industry.
From the analysis of the terminal market, both domestic and foreign companies have been evolving in the fierce market competition for the quality, durability and price of LED products. Since 2013, the price of LED products has decreased, and the LED terminal application market has also started rapidly. The lighting industry has entered the industrial upgrading cycle.
The favorable policies and the expansion of the market have made LED lighting enterprises face greater development opportunities, but at the same time they have brought corresponding challenges to enterprises. At present, the LED lighting industry is still in the early stage of development, and there are a series of problems such as unsatisfactory industry standards, incomplete testing systems, non-standard product specifications, and disorderly market competition. In the ever-changing LED market, in order to achieve enterprise survival breakthrough, it is necessary to optimize the product structure of the enterprise and improve its overall competitiveness in the industrial chain system. At the same time, efforts will be made to promote the optimization and upgrading of the LED industry, give full play to the role of innovation and promote the healthy development of the LED industry.