Cardigan Sweater
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In recent years, with the frequent occurrence of air quality incidents, the market has become concerned about air purification products. However, a research report of Dongxing Securities in October this year shows that the current home ownership rate of air purifiers in China is less than 1%. There is a big gap between the share of 27% and 17% of developed countries such as the United States and Japan.
The number of domestic companies that produce air purification products is also quite limited. Publicly available data show that as of 2011, there were only more than 200 indoor air purifiers in China, most of them still small and medium-sized enterprises. It is precisely because there is a huge room for improvement in the amount of holdings. More and more domestic brands have entered this field, hoping to get more cups.
In addition to companies such as Yadu and Yuanda that specialize in air-improvement products, traditional home appliance manufacturers including Midea, Gree, and TCL have also entered the field of air purification and launched their own air purifier products. In addition, the production process of the purifier itself is not complicated, and many small businesses are also allowed to enter this field. The products of such enterprises are mostly sold online and sold in low-end channels.
It is worth noting that on the e-commerce platform, the price of purifier products varies greatly. Large brands are generally more than a thousand dollars, but there are also many unknown small brands at one or two hundred dollars, or even less than 100. Yuan, these products also claim to have the effect of purifying the air, so the sales volume is still relatively large.
In the short-term, a large number of companies have also been exposed to problems such as lack of industry standards, lack of certification, and disorderly market competition. It is understood that so far, air purifiers have not lost the national compulsory certification products, only safety certification, there is no comprehensive evaluation method and testing standards for the purification effect of air purifiers.
Lu Jiebo, Secretary-General of the China Electronic Chamber of Commerce, said that the air purifier market is in its infancy, and the huge market prospect has attracted most home appliance manufacturers. Due to the lack of standards and related policies, the threshold of market competition is low, exaggerating the publicity and OEM. Such as market chaos, the need for national mandatory standards introduced, regulate the domestic air purifier market and properly guide consumers to buy.
Zuo Yanjun, Brand Director of Yikang, also stated that there is no unified national standard that will allow manufacturers to have more room for advertising. There are even unscrupulous manufacturers who use consumer psychology to exaggerate publicity and falsely promote sales of goods. Institutions should do a good job in management and law enforcement.
In the “2013-2017 China Air Purifier Market Analysis and Investment Strategy Research Reportâ€, Shangpu Consulting mentioned that China's air purifier industry is still in a period of rapid growth, and the overall profits are high, and it has entered the ranks of the profiteering industry. Since the market competition pattern will be similar to that of small household appliances, there will be a lot of influx of companies. He also pointed out that due to the lack of relevant industry standards for air purifiers in China, the problem of high prices for certain brands of products is not conducive to the long-term development of the industry.
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If you are interested,please contact us.You can place order by sending pics or physical samples,and the custom designs or alternation on original is acceptable.
Since the beginning of this year, there have been many reports on air purifier products with unknown problems, high prices, and false label purification abilities. Let the outside air purifier industry feel like it has to be purified. Where does the industry chaos come from?