· New sales methods or a number of distributors will be loosened early next year

With the constant changes in the automobile consumer market, the 4S shop model that has dominated the industry's circulation field for many years has gradually highlighted various incompatibility, and the change has begun to brew. This year, with the release and implementation of a number of national policies, the power to promote change is once again strengthened, and the sales model of the automobile circulation industry will officially usher in an inflection point.
"Daily Economic News" reporter recently learned that the Ministry of Commerce is conducting extensive research and consultation on the basis of soliciting industry representatives and experts, and speeding up the revision of the "Administrative Measures for the Implementation of Automobile Brand Sales" (hereinafter referred to as the "Measures"). The new version is expected to be available in January next year. Formally implemented.
It is understood that the new "Measures" is mainly to establish a more equitable market competition environment, and the authorization management system that restricts the relationship between dealers and auto manufacturers has not been abolished. However, the new "Measures" lowered the threshold for dealers to establish store standards, and clearly proposed to encourage the development of "e-commerce, car supermarkets" and other sales models, while proposing the establishment of non-brand licensing channels.
According to industry insiders, the relevant policies have made the automobile hypermarket model have a theoretical basis, and it is expected that there will be similar sellers like Suning in the future.
The dealers were loosened by a number of people who participated in the revision of the "Measures" before introducing to the "Daily Economic News" reporter. The main direction of the revised draft is to establish a more equitable market competition environment, to some extent alleviate the past dealers and The non-reciprocal relationship between car manufacturers. The "Measures" officially implemented on April 1, 2005 laid the basic model for China's automobile sales. To a certain extent, it strengthened the strong dominance of the OEM in the industrial chain, and controlled the sales price and dealer profit margin. Reseller network construction, brand promotion and other aspects of the "dominant power."
With the shift of the automobile consumer market from the seller's market to the buyer's market, the sales of new cars have slowed down. Under the pressure of high sales targets of manufacturers, the living conditions of dealers have deteriorated, and the contradiction between the two sides has continuously increased. Dealers began to look forward to the new "Measures" for their own interests.
According to the reporter's understanding, the latest revision has already loosened the dealer's multi-party. In addition to the relaxation of the store standard, outlet layout, business policy, etc., the business model, the revised draft proposed to encourage the development of auto supermarkets, car e-commerce and other diverse Channel model, encourage the after-sales market to let go, promote dealers to upgrade and upgrade.
Yan Jinghui, deputy general manager of Beijing Beichen Asian Games Village Auto Trading Market Center, told reporters that "the amendments to the "Measures" should be aimed at accelerating the series of measures issued by the relevant ministries and commissions in the near future."
On October 1 this year, the State Administration for Industry and Commerce officially implemented the "Notice on Stopping the Implementation of the Recording of Automobile Distributors and Authorized Dealers of Automobile Brands", and announced that it would stop the implementation of the record registration of automobile dealers and authorized dealers of automobile brands, and engage in automobile brands. The sales license of the dealer (including the general distributor) is uniformly registered as “automobile sales”.
For the after-sales service field, on September 18, the Ministry of Transport led the Ministry of National Development and Reform Commission, the Ministry of Education, the Ministry of Public Security and other 10 ministries and commissions to participate in the examination and approval of the "Guidelines for the promotion of the transformation and upgrading of the automotive maintenance industry to improve service quality" (hereinafter referred to as " Opinion ") officially released, one of the most important content is to break the monopoly of repair parts channel, allowing the original parts and independent trademarks of independent after-sales accessories free circulation.
Early adopters of a number of dealer groups In the context of the revision of the new policy, the automotive circulation sector will present a diversified business format. An industry insider who has long been concerned about the circulation of automobiles told the reporter of "Daily Economic News" that if the sales of a brand model is difficult to maintain the normal operation of a franchise store, then proxy other more profitable brands, or develop other lower cost The channel model is also reasonable.
In comparison, the brand dealers with both production and sales are more profitable, so the demand for dealers to change the sales model is not strong. Some insiders predict that in the future, strong brands will still be based on the business model of 4S stores, and brands with poor market performance may move towards a multi-brand business model.
However, some dealers expressed concern. A distributor in the southwestern region told reporters that the dealers' development of the sales model of the car store or the car supermarket is likely to lose the license of the manufacturer and become a secondary outlet that can only be purchased from authorized dealers. Since these outlets are not included in the formal management system of the manufacturer, it is difficult for consumers to pay for the bill.
In addition, the “after-sales reform” that is generally optimistic in the industry has not made dealers happy. According to the above "Opinions", "automobile production and its authorized sales and maintenance enterprises (including imported automobile operating enterprises) shall not restrict or interfere with consumers' independent choice of maintenance enterprises and maintenance services, and may not select non-automobiles within the term of 'three guarantees'. Authorized repair service refuses to provide repair service for reasons."
"This means that in the future, there will be no vehicles beyond the 'Three Guarantees' period to go to other places for maintenance. After the problem occurs, we also need to be responsible. This is unfair." A dealer in East China told reporters that due to the current distribution of different brands. The user maintenance information between the merchants is not interoperable, and it is difficult for the dealer to determine which link the problem is in. Once released, it may bring various disputes.
However, large dealer groups are more optimistic about these policy dividends. A senior auto dealer group in Shanghai said that for dealer groups that have obtained authorizations from a number of auto brands, resources can be intensively opened to open new channels in the form of auto stores, providing “from pre-sales to after-sales”. Station-based service, or separate the pre-sales and after-sales business, set up a separate network.
In fact, the current automobile circulation field already has such a prototype. For example, Yongda Automobile Group has recently established the “Che Yi Xiu” brand, and based on the Group’s ready-made resources in parts procurement and maintenance capabilities, it has opened chain maintenance outlets. . Many large dealer groups such as Harmony Auto, Guangwu Auto Trade, and DCHC have successively launched their own service centers.

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