Liu Hanru: The core technology is mature, Hualing Xingma Phoenix Nirvana?

"We have now found the direction, found the development model, found the product, and found the technology. From this point of view, this year is full of hope."

For the first-time creation of Valin, Liu Hanru full of confidence and expectations. In his opinion, years of hard work and hard work have paid off. Valin has already walked through the most difficult stages of structural transformation and is moving in a healthy direction.

“Doomsies” It is difficult to make engine structural transformation for many years

Looking at the market performance of Hualing in recent years, we can see that it is urgent and difficult for Hualing to embark on a healthy and sustainable development track. After experiencing two consecutive years of decline, Hualing Heavy Truck finally ushered in growth in 2016. Relevant data show that in 2016, Valin Xingma sold 14,000 heavy trucks, an increase of 12.51% year-on-year. The significance of this growth for Hualing is far more than simple on the surface. To achieve structural transformation and embark on the path of healthy development is the biggest aspect behind growth.

In recent years, the entire heavy truck industry has been undergoing transformation and upgrading. Among them, Valin is regarded as one of the few companies in the industry that has undergone thorough transformation and profound transformation - from the transformation of mixer trucks and special vehicles to logistics vehicles, from heavy trucks to core components such as engines. The incident of “building a heavy truck to create an engine” once caused hot debate in the industry. Some people disdain suspicions. Under the pressure of questioning far more than expected, Valin has gone farther and farther in the process of building engines.

The biggest achievement in 2016 was the improvement of engine matching rate. In the first quarter, the self-supply rate of the Hanma engine was 40%~50%, 60%~70% in the second quarter, 70%~80% in the third quarter, and 90% in the fourth quarter; In the first quarter of this year, the self-supply rate still reached over 80%. Liu Hanru believes that this is the most important achievement of the Hualing Xingma adjustment structure. According to him, Hanma Power achieved a profit of 6,000 to 70 million yuan in 2016.

From preparing to build an engine 10 years ago to launching the engine in 2012 and earning a profit on the engine in 2016, Valin's shoulders are even more prosperous and more comfortable. This year, Liu Hanru’s profit forecast for the engine business is more than 150 million yuan.

“The difficulty in transition is not only the decline in sales, but also the uncertainties in the future of the product. Together with the cost, capital, R&D investment, etc., everyone has no confidence in 2015 and 2016. However, now the product is mature, then It's down to research and development," said Liu Hanru.

Vehicle core technology blessing Hualing Xingma usher in dawn

In addition to significant achievements in engine structural adjustment, Valin Xingma has taken a big step in the structural adjustment of heavy truck products. In 2016, the proportion of its logistics vehicles in total sales exceeded 50% for the first time.

“In terms of structural adjustment, we have a lot of drugs under our control. It can be said to be life and death. Last year we were considered to be alive.” This year, Valin Xingma is ready to fight the iron: the proportion of the tractor target is to reach more than 60% and the mixer truck is 20%. 20% of construction vehicles, annual sales challenge 25,000-30,000. "The 25,000 Hualing vehicles are different from the 25,000 in the general sense, because the core technologies of Valin, including engines, transmissions, axles, etc., are all their own." Behind the high goals is Liu Hanru's core to the entire vehicle. Technical confidence.

“At the end of last year, the sudden explosion of the heavy-duty truck market made the shortage of key components such as axles, engines and transmissions prominent. This, to a certain extent, shows that relying only on light assets, assembly by buying parts can no longer meet the high growth of the market. Demand.” Liu Hanru said that practice has proved that the era of assembly and assembly has passed. The future competition in the heavy truck industry must be the competition of the engine and must be the competition of the core technology.

Good vehicle matching makes Hualing heavy truck fuel-efficient in the forefront of the industry. “The high quality and reliability of the Hanma Power Engine are legendary in the market. They are basically repeat customers. The safety of the cab's cab, the controllability of the transmission, the lightness, and the stability of the axle have been widely recognized by users. "Not only that, Valin's natural gas engines also have a great advantage. "The power of our 350-horsepower gas-powered vehicles can be used to power the 380-hp diesel vehicles in the United States." The characteristics of full-powered vehicles and low gas consumption make the Hanma gas engines gradually become the main market. It is worth mentioning that the concern for clean energy at the two sessions this year will undoubtedly greatly boost the rapid development of gas engines.

“Originally we all thought that engine projects dragged down the enterprise, but in the future, the engine must be the driving force for the development of the enterprise.” Liu Hanru added.

Can you win in Phoenix? This year is the key

As the core technology becomes more mature and product structure adjustments become more effective, Hualing Xingma is full of expectation for the next three years: this year, it will achieve 2.5-30,000 units, impact 40,000 units next year, and strive to exceed 50,000 units in the next year. "If this year's target can be completed, next year's high growth rate is worth looking forward to." Liu Hanru said that whether the implementation of the next three years of planning, this year is the key.

To this end, Valin Xingma has formulated clear “small targets” for each region: Shanxi targets sales of 3,000 units, Hebei 3,000 units, Shandong strives for 2000-3000 units, Henan market strives for 1,000-2,000 units, and maintains Zhejiang, Fujian, and Guangdong. Such as the traditional advantages of the coastal market, consolidate the Shenzhen dump truck market, and strive to 2000 to 3,000 vehicles. “In March, the market of Hualing Heavy Truck was 3,000, and the engine exceeded 2,500. In the first half of this year, the heavy truck target will strive to reach nearly the same time as last year, and it is conservatively estimated that the engine sales can exceed 10,000 units. This way, the annual sales volume will be 2.5-30,000. The heavy truck target and the target of 25,000 engines must be achieved."

In order to ensure the successful completion of the target, from June to July this year, Valin Xingma will also launch the H7 model to further strengthen its product strength. For H7 models, Liu Hanru is full of confidence. “The H7 heavy truck has been greatly improved in the interior upgrade. The hot sales of the H6 last year have already laid a foundation for the H7. Therefore, the H7 will be sold after the launch.” In addition, Valin will also vigorously promote the network construction. Strive to break the 500 first-level and second-tier networks.

To learn about the three years of Waring, first look at this year's work. Wait until the end of the year Waring can hand over a reply.