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[China Agricultural Machinery Industry News] In 2016, the No. 1 Document of the Central Government clearly pointed out that strong agriculture, peasant wealth, and rural beauty are the premise and foundation for realizing China’s “strong and rich beautyâ€; and the “Internet†action plan for China’s overall economic transformation and upgrading For the relatively backward agricultural sector, it is obviously facing more difficulties.
Exploring the new model of agricultural "Internet" to realize the reshaping of the industrial chain
However, the deep integration of agriculture and the Internet is the trend of the times, and it is also the inevitable path for China's agriculture to get rid of the backward status quo and achieve transitional development. Therefore, agriculture should actively embrace the Internet, strive to explore the innovative development model under the "Internet", and realize the reshaping of the agricultural industrial chain, so that the agricultural economy can be coordinated with China's overall economic development, and the strategic goal of "new four modernization" will be promoted. .
The penetration and application of new information technologies such as the Internet and the Internet of Things in the agricultural sector have subverted the previous agricultural production organization and industrial forms, and promoted the development of agriculture into a new era of 3.0.
The so-called agriculture 3.0 is to use the Internet, Internet of Things and other information technology to create an "order-based" production and sales model that integrates agricultural products as a link, production, trading, circulation, finance and other agricultural industry elements, and achieves "on-demand customization." The agricultural 3.0 model is a systematic re-engineering of the entire industrial chain, such as agricultural production methods, trading and distribution methods, and financing methods. It is the use of the Internet to optimize the allocation and utilization of agricultural production factors, and can promote the transformation and upgrading of China's agricultural industrial structure and create agriculture. The new engine of development will enhance the overall competitiveness and sustainable development of China's agricultural industry.
At the same time, the agricultural 3.0 model with “on-demand†as the core also puts higher requirements on the individualization and safety of agricultural production, which is conducive to improving the quality of agricultural products and realizing the optimization of agricultural products in China; Internet, Internet of Things, big data, etc. The intervention of advanced technology has realized the intelligentization and information reengineering of the whole process of agricultural operation, thus promoting the development of agricultural development from traditional labor and resource-intensive to capital and technology-intensive with more competitiveness and sustainable development capability.
Agriculture 3.0 is a new trend in the development of agriculture in the world today. Under this new model, the market's optimal allocation of resources and consumption drive will bring new vitality to the agricultural industry. Agricultural products have new attributes such as green, safety and health, so they can obtain higher premiums and added value. The great prospects of the agricultural market attract more social capital to participate, thus providing capital for industrial restructuring and process reengineering. Technology and talent support; the “transfusion-type†agricultural investment model that relied on government subsidies in the past will also be transformed into an informational and modern industrial development pattern with powerful “hematopoietic†functions.
Agriculture 3.0: Reconstructing the Traditional Agricultural Industry Chain
The agricultural 3.0 model will transform and reshape the various links of the industrial chain such as the production methods, trading and distribution methods and financing methods of traditional agriculture in China.
1) Reconstructing traditional agricultural production methods
With the help of Internet technology, the Agricultural 3.0 model will achieve a more optimal allocation and utilization of agricultural production factors, and promote agricultural production methods from relying mainly on labor and resources to relying on technology and capital:
The agricultural 1.0 model is an individual small-scale agricultural production method based on the labor factor;
The agricultural 2.0 model is a large-scale economic production mode of mechanized assembly lines;
The agricultural 3.0 model is a higher stage of agricultural development with intelligent information technology as the key factor. It is a new agricultural production mode and industrial form guided by the five development concepts of “innovation, coordination, green, openness and sharingâ€.
2) Reconstruct traditional trading methods
The Agricultural 3.0 model is also a re-engineering of traditional agricultural trading methods:
The sales model of the agricultural 1.0 stage is “purchasing and sellingâ€, and the transaction feature is terminal sales, that is, the producer sells the product to a specialized terminal merchant, and then the terminal merchant sells the product to the consumer. In this "acquisition-sales" model, producers and consumers are separated by terminal vendors. Therefore, producers' acquisition and feedback on market consumption information are relatively lagging behind, and it is difficult to achieve scientific and rational production arrangements based on demand information.
The product sales model of the agricultural 2.0 stage is an online “intermediaryâ€. The transaction feature is to replace the previous terminal business role with the Internet platform and “air transfer†of agricultural products. This is actually to transfer the previous offline sales channels to the online. Although the product market has been expanded, it has not achieved the direct connection between “producers and consumersâ€, and it has also reduced the profit of producers to some extent. space.
The sales model of Agriculture 3.0 is “order-based†sales in the supply chain. The transaction characteristics are “on-demandâ€, that is, using advanced intelligent information technology such as the Internet, mobile Internet, Internet of Things, and big data, when starting production from agricultural products, The market directly docks, thus avoiding the imbalance of supply and demand structure caused by information asymmetry in the past, and creating a new form of agricultural product circulation trading with on-demand production and clear responsibility.
3) Reconstructing traditional agricultural financing methods
The absence of agricultural financial services is an important constraint to the transformation of China's agricultural modernization. In the agricultural 1.0 and 2.0 stages, the social credit system is not perfect, the agricultural producers lack effective asset collateral and credit guarantees, etc., which makes it difficult for agricultural producers to obtain timely and effective financing from traditional financial institutions such as banks. Services have severely restricted agricultural development.
Stepping into the era of agriculture 3.0, the development of inclusive financial services such as Internet finance has greatly solved the financing bottleneck in agricultural production and provided strong financial support for China's agricultural development. Of course, Internet financial services also need to be coordinated with the state's systematic innovation of the land system, the reform of the rural financial system, and the financial services of the national land bank, so that the traditional agricultural financing methods can be reconstructed and the financing difficulties of agriculture can be truly solved.
It can be seen that the agricultural 3.0 model is characterized by “on-demandâ€: the use of Internet information technology to achieve direct interface between producers and consumers, enabling producers to be closely connected to the market from production to consumers. The personalized and diversified demand for more suitable production and service, to achieve the matching of the supply and demand of the agricultural industrial chain, so that consumption has become a new kinetic energy for agricultural economic development.
(Original title: Analysis: Agriculture "Internet" (Agriculture 3.0) Reshaping the Agricultural Industry Chain)