Domestically-made foreign-funded mid-to-high-end SUVs change Toyota's defeat

China's mid- to high-end SUV (referring to the 15-300,000 yuan SUV) market is an important battleground for foreign brands' models. The domestically produced foreign mid-to-high end SUVs are mainly 9 models: CR-V (Dongfeng Honda), RAV4 (FAW Toyota), Lion Run (Dongfeng Yueda Kia), Highlander 2.7L (Guangzhou Toyota), and Tiguan (Shanghai Volkswagen). , Xiake (Dongfeng Nissan), Tucson (Beijing Hyundai), ix 35 (Beijing Hyundai), Qi Jun (Dongfeng Nissan). The 3.5L domestic Highlander is a high-end SUV market and is beyond the scope of this article.

From January to October 2010, the sales of these 9 domestic and foreign-made SUVs totaled 537,672 units, which accounted for 50.2% of the total sales of Chinese SUVs. In the same period of last year, although Tiguan and ix 35 were not yet listed, the total sales volume of the other seven models reached 277,093 vehicles, accounting for 49.5% of the total sales volume of Chinese SUVs in the same period last year.

Tiguan and ix 35 secured the second and third, and hackers had the highest growth rate in the past three months

From the sales volume of each model, the Honda CR-V continued to maintain the top sales of mid- to high-end SUVs. At the end of March, the public view of Tiguan, the sales volume in August this year has risen to the domestic second-largest high-end SUV sales, and in September and October continue to maintain this achievement. The sales volume of the Hyundai ix 35, which was launched at the beginning of April, also showed an upward trend. By August, its sales had surpassed Hacker, Lions Run, Highlander (2.7L), Tucson and Qijun, ranking fourth in sales of domestic and foreign high-end SUVs. September and October further stabilized in third place.

In addition to these two new cars, sales growth is more eye-catching is Nissan hackers. From January to July this year, the cumulative sales of hackers increased 83.9% year-on-year to 34,362 units. In August, their sales increased 133.5% year-on-year to 6,740 units; in September, they increased 97.0% year-on-year to 6,878 units; in October, they increased 116.0% year-on-year to 6,437 units. . Its sales in October and January-October have ranked fifth in domestic and foreign high-end SUVs.

Sales of RAV4 continued to decline in March, with 2.7L of Highlander initially showing negative growth

From January to October this year, Toyota RAV4 was the second highest-selling domestic foreign-funded mid- to high-end SUV. However, the car began to show a year-on-year decline in sales from August (down 7.7% to 8977 vehicles), and continued to decline year-on-year in September and October, and the decline rate increased to 10.8% and 18.8% respectively.

In August, its ranking was pushed to the third position by the Tiguan; in September and October, its third position was again topped by ix 35, thus ranking fourth.

While the sales volume of 2.7L Toyota Highlander increased rapidly by 201.9% in January-October, the highest growth rate among the nine vehicles, but its high growth rate was mainly achieved in January-July and increased in the latest three months. The speed is low, and there has been a year-on-year decline in sales. From January to July, the sales volume of 2.7L Highlander increased by 832.2% year-on-year to 36,541 vehicles, of which July increased by 117.5%. In August, its sales growth rate dropped abruptly to 26.9%; in September, it further fell to 25.4%; and in October, it was a negative growth of 3.2% year-on-year. Sales volume (4,499 vehicles) ranks third among domestically-funded mid- to high-end SUVs.

Lions Run and Tucson sales growth is also low in March

In addition to Toyota, sales of the Korean Lion Run and Tucson in the past three months were also poor. Although the Lion Run sales ranked the fourth in January-October, sales in August and September increased by only 29.7% and 19.2%, respectively, and sales in October even fell 6.2% year-on-year to 4,388 units, ranking second lowest among domestically-funded mid- to high-end SUVs. .

Tucson’s sales in August fell 1.4% year-on-year, and sales in September and October also increased only 6.7% and 0.3% respectively. Its sales in October ranked sixth.