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January 18, 2018, the new year is new. Scania, the world's leading provider of transportation solutions, held its annual media communication conference in Beijing. At the scene, Scania shared the fruits of 2017 and future development plans: Under the guidance of the sustainable development strategy, Scania's sales in China in 2017 reached the best record since 2004, and all imported traction The car brand ranked first. In the future, Scania will continue to develop the Asian market and increase its investment in the Chinese market. It plans to achieve an annual sales target of 20,000 trucks and 3,000 passenger cars in Asia by 2020.
Steve Wager, Managing Director of Scania China, and Mats Harborn, Executive Director of Scania China Strategic Center, attended the event, not only expressing Scania’s “powering the Chinese market, using industry-leading technologyâ€. We will build a first-class product and build a multi-win, efficient and sustainable transportation and logistics new ecology. We also have in-depth communication with the industry media to jointly look forward to the future development trend of the industry. Wen Zheng, Managing Director of China, said: “In 2017, the volume and quality of China's transportation and transportation industry increased steadily. As a cost-effective and sustainable transportation solution provider, Scania relies on first-class products, efficient service and innovation. The technology has achieved good results during the year."
As one of the world's leaders in the transportation sector, Scania has always focused on the long-term transformation from manufacturers to transportation solutions providers and adheres to sustainable development strategies around the world. Faced with the three trends of smart interconnection, electrification and automation, Scania has been actively exploring ways to respond and promote change, and is committed to relying on mutual trust with dealers, repair shops, shoppers, smart interconnection and logistics. Experts build important long-term partnerships to win the future.
Currently, Scania has continued to lead in Europe and Latin America, with Asia, Africa and Oceania accounting for more than 20% of Scania truck sales. Scania said that the 2020 growth strategy target has locked in the Asian market, and Asia will become Scania's “third baseâ€, capable of sourcing at least one-third of the group's sales volume, and hopes to be in the next 5-7 years. It has a place in it.
In the Asian market, Scania will expand its network of dealers and repair shops and develop incentives and customer solutions in terms of infrastructure and alternative fuels. Whether it is business development in Asia or global distribution, the Chinese market is undoubtedly an important engine for achieving high-speed growth.
Deeply cultivate the Chinese market and focus on customer demand to help maximize profitability
Looking back on 2017, based on the inherent advantages of fuel economy, attendance and overall investment returns, Scania has achieved good results in China thanks to factors such as favorable policies, new product launches, service upgrades and marketing innovations. The results have not only created sales records, but also further expanded in terms of services and dealer networks.
In terms of products, in line with the implementation of China's five emission standards, Scania has launched a new 2017-standard product that meets the latest emission standards, which has won praise from the market. In terms of maintenance services, it has customized fleet management control packages for users, including the actual use of vehicles. The exclusive maintenance plan of the situation saves user time and improves attendance rate; in terms of organizational structure and team building, it subdivides five sales regions to make sales people closer to the market, and also provides more training, tools and sales personnel. Ways to provide better service to users. Thanks to this series of initiatives, the Scania China team achieved breakthrough growth in 2017, achieving a double harvest of sales and word of mouth.
At the same time, Scania has devoted more resources and strength to the development of dealer networks. The company divested the dealer network construction business from the service department and separately established the dealer network development department. The new department is responsible for further expanding and improving the existing dealer network, improving the service quality of the Scania network, and making the service network coverage rate as dense as possible in the national region, and gradually reducing the blank space. In 2017, it has completed the signing of two sales agents in Guizhou and Hunan as well as dealers in Anhui. So far, Scania's service network has increased to 12 dealerships, 4 sales agents and 20 authorized service stations. The Scania service map has further expanded to the Chinese mainland. Scania will also provide customers with professional vehicles and services through an expanding service network, increase the possibility of maximizing customer operating income, and promote the modernization of China's transportation industry. Scania dealers will grow at a rate of three more per year, and a dealer may have multiple service outlets that will drive the service network to grow and improve.
For many years, Scania has been promoting the modernization of China's transportation and logistics industry, focusing on truck drivers, and is committed to the promotion of concepts such as tons-km, overall operational economy (TOE), and truck culture. By organizing the truck driver contest, and even assisting in the revision of GB1589, using digital applications such as APP to make trucks more efficient, reducing empty space and waiting time, Chinese customers are far better than the global average. Nowadays, China's transportation industry is ushering in a new era. Integration begins and strict regulations are in place to create a more level playing field for China's transportation industry. In the future, transportation companies will be in terms of service level, efficiency, productivity and innovation. On the competition.
After the explosive growth in 2017, where will Scania go in the Chinese market in 2018? At present, the construction of the “Belt and Road†economic belt is bringing more new opportunities for freight transportation. The cross-border transportation market has broad prospects, and the Scania Group is also making relevant investments in Pakistan. For cross-regional and cross-border transportation opportunities, Scania has already prepared for the network and products, and will provide more support and contribution to the development of the “Belt and Road†economic belt. The increase in sales reflects the high recognition of Scania products and services by users in China. It is believed that with the continued deepening of Scania's presence in China, it will provide more competitive solutions for more Chinese users. To achieve a win-win situation for users, Scania and society. Scania said: Next year, Scania's new generation of trucks will be released and listed in China, and will organize series of roadshows, test drive and other market activities, and will bring more worthy products and services to users in China. .