Packaging industry entering the update phase

Strengthening technological R&D investment to narrow the international gap In recent years, the demand for packaging machinery in various industries in China has been increasing year by year. However, there is still a wide gap between China and foreign advanced levels, and it needs urgent improvement.

It is reported that behind the rapid development of the Chinese packaging industry, a large number of complete sets of equipment with high technological content still rely on imports, and a large amount of foreign exchange is used every year for the import of high-end equipment. For example, a two-way stretching device for plastic films, a production line of nearly 100 million yuan, has been introduced since the 1970s. So far, 110 lines of such production lines have been imported. In addition, aseptic packaging boxes and filling equipment, which are used in large quantities in the dairy industry, are almost all supplied to a foreign company.

The main reason for this phenomenon is that China's packaging industry does not invest enough in R&D. It is understood that when the investment for research and development accounts for 1% of the company's sales, it is difficult for the company to survive. It can barely maintain 2% of the company's sales and only 5% of the company's competitiveness, while China's food packaging equipment companies use it for research and development. The average investment is less than 1%.

According to statistics, the national R&D expenditure only accounts for 0.3% to 0.5% of the company’s sales revenue, R&D personnel only account for 3.4% to 4% of the employees, and the testing conditions of the institutes and institutions of higher education are behind. Compared with the level of foreign scientific research investment, China’s scientific research investment is seriously insufficient, which leads to a low degree of automation in China's food equipment industry, poor market satisfaction ability; multiple single products, complete sets of equipment; host more, less auxiliary equipment; low technical content products Many, high-tech, high value-added, high-productivity products; less primary processing equipment, deep processing equipment; common models, special requirements, special materials processing models less. Product performance compared with similar foreign products, low production capacity, high energy consumption, average energy consumption is 4 to 6 times that of developed countries. In particular, the performance gap of large-scale complete sets of equipment is even larger. The production capacity of domestically advanced models is about 1/2 that of foreign advanced levels, and the overall technological level of China's food equipment is about 20 years behind developed countries.

In fact, it is not anxious that packaging machinery needs to be solved. It is not China. German packaging machinery, especially food packaging machinery, features high-speed packaging, high degree of automation and reliability. Increasing the speed of the machine is a complex issue. The faster the speed, the lower the production cost of the single piece, but the area of ​​use of the factory will increase. In addition, the motor speed is also limited, so you can't think about how fast it is. In general, increasing the speed by 15% to 20% will bring a series of complicated problems.

The new situation such as the Internet needs the packaging industry to enter the update phase. At the same time, the global packaging machinery has also entered a new phase. According to the forecast of the United States Census Bureau, the United States will enter an aging society by 2025. The US packaging community has fully considered the potential demand of older consumers for packaging products and began to develop a packaging that adapts to the characteristics of the aging society in the future, such as with a zipper. Covers, easy-to-open metal lids, two-finger pull rings, etc. The packaging community is committed to providing consumers with more convenient packaging.

In addition, under the new situation of the Internet, it also provided new ideas for the development of the packaging industry. With the rapid development of the mobile Internet, people obtain industry information on a daily basis and the business opportunities for the industry have been extended from the traditional Internet to the mobile Internet. The application of mobile information, represented by Weibo and APP, is changing people’s working habits. At the same time, it promotes the development of marketing in various industries.

The use of the web and social media is now common across all age groups. Youth groups are the largest users of the Internet and social media. However, in the United States, the use of older people has continued to increase. According to the Pew Internet Research Project, 87% of adults use the Internet. If divided by age group, 57% of people over 65 are Internet users. Further Pew research shows that since 2009, the online use of older people has tripled. Digital technology is no longer only for young people.

For traditional packaging companies, mobile applications and other products effectively promote the interaction between companies/brands and customers, and improve the stickiness of companies and customers.

Nowadays, science and technology are advancing rapidly. All walks of life are faced with changes brought about by the trend of science and technology. The old saying that “prospering and reversing” is a political rule, but it cannot be overemphasized in the development of the industry. In the packaging industry, food packaging is a large category, and food packaging is different from other packaging, and will require more and more detailed requirements. This also sets higher requirements for the packaging machinery industry. Under the background of this ever-changing era, the packaging industry must look at the Quartet, listen to all directions, follow the trend, and strive to move forward.