Kunshan Tire Enterprises and International Standards Maintain Export Growth

In recent years, China's tire industry has experienced protection cases such as the US special security case, "Kumho Tire Gate" and the EU REACH regulations tire polycyclic aromatics inspection exposure, coupled with the European debt crisis intensified, the spread of global trade protectionism sentiment, Chinese tires The industry is facing unprecedented challenges. However, the export of tires in Kunshan City, Jiangsu Province, bucked the trend and maintained growth for three consecutive years. In the first quarter of 2012, Kunshan tire exports reached US$14.45 million, an increase of 7.9% year-on-year.

At the same time, the heads of Zhengxin Rubber, Jianda Rubber, and Cooper Tire pointed out that in addition to the use of world trade rules for the protection of industrial safety, enterprises should also adopt the technical standards that meet international standards in terms of product production. market.

In the aspect of designing, Kunshan Tire Enterprises strictly optimized tire structure design and formulation according to international standards, and designed and developed high value-added and high-tech varieties with independent intellectual property rights, such as low-noise tires and run-flat tires. In the production process, quality management system certification is implemented, and a barcode traceability system and electronic information technology are used to form a tire production process quality management system.

For most Chinese companies, accelerating the rational distribution of industrial structure is a key measure to deal with trade friction. Chinese companies can complement each other through various forms of cooperation, such as technology research and development, raw material production and procurement, establishment of distribution offices, and other industries, through exchanges with equivalent industries in Europe and the United States. The majority of SMEs have limited resources and relatively poor ability to resist risks. They still need strong support from government departments and associations. In addition, SMEs need to further familiarize themselves with foreign-related legal knowledge and raise the level of response to international trade frictions.