Intense market competition for drying equipment will survive

Drying equipment is subject to people

The market situation of drying equipment is inseparable from the demand market. The market demand dominates the development of the drying equipment industry. For a long time, the domestic drying equipment industry has always had such features: small scale of production, low barriers to entry, and low overall technical content. Companies with an annual sales income of less than 5 million yuan in the industry account for more than 60%, and annual sales revenue exceeds 10 million yuan. Yuan's manufacturers only accounted for 5% to 8%, and the product quality was generally low and similar.

However, in recent years, the domestic market for the drying equipment industry has been broken. The number of manufacturers has grown from a few manufacturers to dozens of manufacturers, and the level of product technology has developed rapidly. Compared with foreign products, the gap is getting smaller and smaller. But still can not get rid of high-end equipment subject to human conditions.

Multinational companies have absolute advantages in product innovation, quality reliability, and after-sales services. The gradual deployment of their industries will lead to deeper competition in the industry, market sales will be further concentrated in large drying equipment companies, and the stronger the strong The weaker the weaker trend.

At present, when the business cycle of the drying equipment industry is at the bottom, the cost of mergers and acquisitions is even lower, which is more conducive to the acquisition and integration of domestic drying equipment companies by virtue of their capital advantages, and the acquisition of domestic drying equipment companies by multinational companies To prevent other drying equipment companies from challenging their leading position, they also seized the resources of the Chinese drying equipment market. There is fierce competition in the development of the industry and domestic companies cannot relax their vigilance.

How to survive in the fierce market competition?

According to the special requirements for the development of drying equipment, by 2015, domestic drying equipment will account for more than 50% of the domestic market demand. Functional components will be fully furnished and the self-sufficiency rate will reach 60%. Systems with independent intellectual property rights account for 75% of the total output of drying equipment. .

At present, China's drying equipment market is fiercely competitive, domestic production capacity is insufficient, and high-end equipment is in short supply. There is still some way to go to meet this requirement.

Technological Innovation Improves Its Strength

This requires domestic drying equipment manufacturers to concentrate their efforts on improving independent innovation. Realize the industrialization of key functional components, lay the foundation for the upgrade of drying equipment products, develop high-precision digital measurement instruments and tools, provide support for middle and high-grade drying equipment, and implement advanced drying equipment demonstration projects to meet the needs of national key projects.

From the technical point of view, the drying equipment must be fundamentally transformed from the process, and a comprehensive and multi-level energy-saving technological transformation should be carried out. The drying technology that applies renewable energy and industrial waste heat should be vigorously developed to speed up the transformation and upgrading and increase the industry concentration. Improve the competitiveness of domestic drying equipment in the international market.

From the perspective of enterprises, it is necessary to increase investment in independent innovation, focus on breakthroughs in common key technologies, regard the enhancement of independent innovation capabilities as a strategic basis for the development of science and technology, and serve as a central link in adjusting the industrial structure and changing the mode of growth; it should be connected with universities and research institutes. The combination of various forms enables the resources to be rationally allocated and utilized, effectively nurturing and developing the company's innovative capabilities. Let the company become the main body of technological innovation, make China's drying equipment industry bigger and stronger, and strive to occupy an important position in the international arena.

Developing renewable energy technologies to break trade barriers

The domestic market is fiercely competitive. Foreign companies are eyeing the market. In the fierce market competition, drying equipment manufacturing companies need to increase investment in equipment and technology, lead the industry with high-quality environmental protection products, and implement energy conservation and environmental protection.

At present, the proportion of China's dry energy consumption in the total energy consumption of the entire industry is almost double that of the United Kingdom, and it is often hampered in exporting. In the face of such obstacles and competition, domestic drying equipment companies need to rely more on their own strength to compete with multinational companies.

It is necessary to take the path of resource-saving development, carry out comprehensive and multi-level energy-saving technological transformation, and vigorously develop drying technologies that apply renewable energy and industrial waste heat. To implement the development strategy of high efficiency and green drying, we must first take the path of resource-saving development, and change the single extensive drying into combination and intelligent drying. It is necessary not only to fundamentally transform the drying process, but also to carry out comprehensive and multi-level energy-saving technological transformations and vigorously develop drying technologies that use renewable energy and industrial waste heat.