Post Driver Hydraulic Loader,Fence Post Driver,Hydraulic Hammer Post Driver,New Wheeled Guardrail Hydraulic Post Driver Yantai Rocka Machinery Co., Ltd , https://www.rockabreaker.com
In 2009, Dongfeng sold more than 184,000 heavy-duty trucks and once again ranked first in the industry. Since 2004, the sales of heavy-duty trucks in the Dongfeng brand have ranked first in the industry for six consecutive years.
At present, Dongfeng Commercial Vehicles has already had its own unique “four major advantages†in the industry: 40 years of brand culture and a good reputation built by 5 million users, which has formed a brand advantage; the medium-lightweight and high-medium low-full series, comprehensive coverage Product advantages; management advantages such as N+3 control model, sub-sales sales, financial support, information platform technology, etc.; key technologies such as dCi11, 4H, Cummins , and high-efficiency and energy-saving products. Advantage.
In terms of commodity power, Dongfeng Commercial Vehicle Co., Ltd. enhances the adaptability of commodities to the market through the effective coordination of business enterprises, R&D and marketing of the “Iron Triangleâ€. While enriching the product structure of tractors and improving the performance of construction vehicles, the new generation of Hercules Heavy-duty Construction Vehicles and Tianjin Medium-sized Construction Vehicles were introduced, which enhanced the competitiveness in the field of short-board construction vehicles. The breakthroughs in the promotion of strategic commodities such as Dongfeng Tianlong and Dongfeng Tianjin have accelerated the transformation of the advantages of commodity technology into market advantages, and the commodity structure has significantly improved.
In terms of marketing power, sub-category marketing has become the focus of Dongfeng Commercial Vehicle 's marketing transformation in 2009. With the support of new marketing concepts, Dongfeng Tianjin's cumulative sales exceeded 10,000 units and formed a good reputation; the tractor platform has gained significant momentum, especially in recent months, and the market influence has gradually increased, and sales contribution has increased rapidly. Sub-segment marketing has promoted the gradual shift of the network's center of gravity to the secondary and tertiary markets and the urban and rural markets, and has significantly enhanced its network marketing capabilities.
In terms of manufacturing capacity, Dongfeng Commercial Vehicle's new assembly line was completed and put into production, which greatly increased the production capacity of heavy vehicles. In addition, the D530 cab metallic paint enhancement project, dCi11 and 4H engine capacity enhancement projects have also advanced in an orderly manner, enhancing the development momentum.
In terms of management capabilities, the N+3 management model was established. Based on an accurate analysis of the market and market conditions, based on the operating environment of the current month, rolling forward the potential opportunities and risks for the next 3 to 6 months to predict and estimate, and formulate corresponding The management measures have promoted the coordinated operation of production, sales, and beneficiaries, capturing operating opportunities to the maximum extent, avoiding operating risks, and ensuring that the company's operations continue to be in a good controlled state.