China's Auto Aftermarket Trusted Brand Certification Platform Launched at Shanghai Grand

Recently, China's auto aftermarket trusted brand certification platform was launched at Shanghai Grand. It is reported that this certification platform is for the majority of owners and automotive aftermarket practitioners to provide a comprehensive service system for auto parts and other products circulating in the automotive repair service market for brand credibility certification, trusted brand information release and query. It is sponsored by the China Automobile Dealership Association, the Gasgoo Brand Research Center, and is certified by the Ministry of Commerce's Credit Rating and Certification Center with high standards. It will promote the healthy and orderly development of the entire automotive aftermarket industry, highlighting high-quality brands and providing consumers with the confidence to purchase auto parts supplies. At the launching ceremony, Yu Yuanyu, vice president of the China Automobile Dealers Association, Han Jiaping, director of the Credit Rating and Certification Center of the Ministry of Commerce, and Chen Weichun, head of China's aftermarket sales department for the top auto parts brand manufacturer of Federal-Mogul, made a splendid speech. More than 200 people, including OEMs, first- and second-tier suppliers, and media friends have witnessed the official launch of the "China's Aftermarket Trusted Brand Certification Platform."

In the Chinese auto market in 2011, with the superposition of multiple restrictive policies, car sales have been declining all the way, and the increase in double-digit numbers over many years has abruptly ended. The slump in auto sales will inevitably prompt many people to turn their attention to a much larger car aftermarket. According to statistics, as of August 2011, China’s car ownership exceeded 100 million for the first time, and the significant increase in the number of holdings has brought huge business opportunities to the automotive aftermarket. It is expected that by 2016 China’s auto aftermarket will exceed 700 billion yuan. amazing.

However, behind the unlimited business opportunities, there is also a huge crisis hidden. The disorderly development of the automobile aftermarket over the years has led to the occurrence of counterfeit goods and bad money. The excessive growth of the auto aftermarket is at the expense of invading the interests of high-quality component manufacturers and consumers. According to the latest survey, 56% of Chinese auto users have found counterfeit products on their vehicles. In the past three years, accidental vehicles accounted for about 13% of accident vehicles because of the use of inferior parts. The vast majority of consumers lack the judgement of auto parts products. In the complicated auto parts market, it is easy to be deceived and the rights and interests are not guaranteed. Therefore, how to solve the problems encountered by the three parties in the post-market industry, high-quality enterprises and consumers has become the focus of attention in the industry. Yu Yuanyu, deputy director of the China Automobile Dealers Association, said: "The problem of the aftermarket is a long-term one. We must not evade it. All parties must work together to change the status quo and serve the enterprises and consumers, and actively promote the development of the industry." Under this background, the China Automotive Aftermarket Trusted Brand Certification Platform jointly launched by the competent industry associations, authoritative certification bodies, and professional automotive service organizations for the automotive aftermarket has emerged.

Han Jiaping, director of the Credit Rating and Certification Center of the Ministry of Commerce, said at the meeting: “Creditable brands are setting benchmarks for the industry, companies, and consumers, and therefore require stricter research and auditing, so as to reflect the value as a trusted brand. "It is reported that the operational process of China's auto aftermarket credible brand certification platform has been downloaded from the corporate line, submitted an application, pre-approved by the Gasgoo Brand Research Center, formally researched and assessed by the Credit Rating and Certification Center of the Ministry of Commerce, and jointly issued by the three parties. It consists of several parts. The brands participating in the certification need to meet the requirements of 95% of product quality satisfaction, and take the lead in the product area or participate in the supporting of more than ten major automobile companies. Only after the company's scale meets the requirements can it pass the assessment. After the review, a trusted brand certificate will be jointly awarded by the tripartite agency and displayed on the Trusted Platform official website for consumers to search. At the same time, the certified brand will be submitted by the China Auto Circulation Association to the relevant administrative department of the Ministry of Commerce.

The establishment of the platform will have great significance for China's auto aftermarket, high-quality enterprises and ordinary consumers. First of all, the platform aims to purify, upgrade and standardize the market and boost the healthy and orderly development of the industry. Secondly, branded products of high-quality enterprises will no longer be subject to counterfeiting and counterfeiting, protect corporate rights, highlight brand power, and will completely reverse bad money. Driven by the vicious circle of the drive and the return to market harmony, the Federal-Mogul Corporation has been plagued by counterfeiting after entering the Chinese aftermarket. Chen Weichun said: “The construction of the platform can effectively solve the problem of rampant fakes and make real Good brands circulate in the market, allowing consumers to profit from it.” In the end, the platform will provide consumers with genuine understanding and search channels to prevent the purchase of counterfeit goods and protect the interests of consumers.

The China Automotive Aftermarket Trusted Brand Certification Platform, China's first brand management platform for the automotive aftermarket, will actively promote trusted brands and build industry benchmark products from online and offline businesses. The official website of the Trusted Platform will soon be online. It will gradually improve its search function, popularize auto parts knowledge, and cooperate with offline “Authentic to Terminal, 100 City Tour” activities. It will set off a brand of auto parts in the country and it will be extremely Promote the prosperity of the automotive aftermarket, cleanse the market channels with the power of the brand, and protect the interests of all parties with professionalism.