Ali cloud: internationalization is the magic of cloud computing technology according to the mirror

On January 16, Aliyun held a media communication meeting with an international business presence at the Tokyo Imperial Building. With Ali quarterly earnings are particularly pointed out that the market performance of Aliyun, so that more and more technology Internet media attention Aliyun market performance, coupled with Amazon cloud computing business AWS as the main source of revenue, which allows the industry to Ali cloud has higher expectations, and Aliyun's international capabilities have attracted the attention of many media.

Domestic competitors force too late, Ali cloud look global, directly to seize the Asian market

Ali started making cloud computing in 2009 and is the earliest technology internet company in China that has laid out its cloud computing business. In 14 years, Ali started preparing for the internationalization of cloud computing. It first established a node in Hong Kong and then gradually expanded the global distribution to the western part of the United States Singapore, the eastern United States, the Middle East, Europe, Japan and Australia now have 13 nationwide nodes across the country and have worked with Vodafone, PCCW, SingTel, Meraas Dubai, Softbank, South Korea's SK Group , Intel and other technology giants to reach a cooperation for the various regional markets to provide localized services.

For example, because some markets in Asia are not as open as the European and American markets, Aliyun has chosen local partners to set up joint ventures to jointly develop the market according to the market characteristics of different countries and regions. 15 of them have established joint ventures with Meraas Group in Dubai Yvolve, Inc., a provider of cloud computing big data services to businesses and government agencies in the Middle East and North Africa, joined SB Cloud in Japan in 16 years to expand its cloud computing market in Japan.

The reason why Ali can put a lot of energy in these two years put a lot of energy into the international market, mainly because of its stable and far ahead in the domestic market share, according to Morgan Stanley's research report on China's cloud computing market, In 2016, the public cloud market in China is estimated to be about 2 billion U.S. dollars, of which Alibaba accounts for about 50% of the market. The market share is the sum of market followers such as AWS, Azure, Tencent Cloud, Baidu Cloud and Huawei Cloud. Although the cloud computing businesses of companies such as Tencent and Huawei still pose a competitive threat to Alibaba Cloud, the threat is nothing compared to the potential of the international market.

Asia cloud computing market accounts for about 30% of the world, Japan accounted for 50% of them, by way of Softbank into Japan

Cloud computing businesses such as Amazon AWS and Microsoft Azure have matured in Europe and the United States. However, in Asia, the cloud computing market has just begun, especially in the Japanese market. Due to its conservative habits, it likes to dig deep into the industry Style, leading to its slow development in the breadth of innovation in the Internet industry. Many of the projects in Japan that seem to be innovative now are the ones that have been played in China two or three years ago.

However, after all, Japan is a developed country with Europe and the United States. Its Internet innovation for the 2C market is slow, but the development of cloud computing for the 2B market is not much different from that of China. Therefore, for Ali, Japan is the internationalization of its cloud computing business One of the premier positions for development.

According to Aliyun's overseas experience in business development, Song Zi and senior analyst, in the global cloud computing market, Asia accounted for up to 30% of the market size, which Japan's market size can reach 50%, in other words Japan's cloud computing market Scale can account for 15% of the world, even larger than the size of the Chinese market.

Although this is only an estimated proportion, it is not hard to understand that while the Internet in Japan is developing slowly, cloud computing does not only serve the Internet companies but also serve the industrial markets such as industry, retail and manufacturing. There are many international companies in Japan that need cloud computing, and the 2020 Tokyo Olympics will greatly boost the demand for cloud computing services in Japan.

Ali cloud unwilling to miss this opportunity to take the opportunity of rapid globalization of the Japanese market, so Ali choose to use deep strategic partner Softbank's resources and brand in the Japanese market to promote its cloud computing business to Japanese companies, although Softbank itself has cloud However, Aliyun conquered Softbank by relying on cloud computing services provided in the Chinese market during the 11th Lunar New Year and for the 12,306 during the Spring Festival. The two sides eventually formed a joint venture to jointly develop the Japanese market. The Japanese market is the key step Aliban used to practice before it launched into the European and American markets.

In addition, similar to entering the Japanese market, the Middle East market also has its own particularities. Therefore, Ali chose to enter the Middle East and North Africa market by establishing a joint venture with the Meraas Group in Dubai. In addition, in order to meet the overseas regulatory data needs, Aliyun has set up an international business center in Singapore and at the same time covers the market demand in Southeast Asia based on Singapore.

Endorsement of the Chinese market to do, not with the hard-line, differentiated services cut into the international market

In fact, entering the international market is a direct test of Aliyun's technical competence. Aliyun has become the market leader in the Chinese market. However, in the international market, Aliyun must compete directly with companies such as Amazon AWS and Microsoft Azure if Product is not good, no matter how good the market strategy is not the top use, the international market performance is the technical level of Aliyun according to the mirror, the mule is a horse to go out and walk, a look to know.

Fortunately, Aliyun has an endorsement of this powerful market in China. Although Amazon AWS and Microsoft Azure have also had good market results in China, many foreign enterprises generally choose to use cloud computing services when they need to enter the Chinese market Aliyun cooperation, after all, Ali cloud is the best understanding of the Chinese market, cloud computing company, and Aliyun in order to expand the international market, the price of the service also given a lot of concessions.

In fact, a mature company in the choice of cloud computing services are generally not hanged in a tree, usually choose a wide range of cloud computing service providers, some projects can be placed on Amazon AWS, some projects are suitable for Ali cloud on. Aliyun also said that currently Aliyun in the international market and Amazon are not totally opposite, but by providing differentiated services to meet the needs of different users of the market, first establish a firm foothold in the international market, and then gradually involved A full range of international competition in the cloud computing.

Ali's internationalization, cloud computing first, technology 2B output, output than the product 2C easier

Although Aliyun started its internationalization as early as 14 years ago, Aliyun started its international business from the beginning of last year. Therefore, Aliyun has not provided specific revenue data for international business at present, so it is not good to make false assertions Aliyun international business is good or bad. However, for the entire Ali Group, the cloud computing business sea is Ali internationalization an important step, Ma Yun said internationalization does not mean that there are business abroad, factories, but with international ideas and strategies, it should be due to